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Alexa Lee

Endorsements

Ricky Yean
“Alexa launched our company to the world. She really got the product and helped us shape the story to appeal to her many media contacts.”
— Ricky Yean Co-Founder & CEO at Crowdbooster
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Alexa Lee

Director of PR
San Francisco, CA
branchout.com/Alexa.Lee

Summary

I am a proven, effective communications professional experienced with creating and extending the brand footprint for technology companies.

With a passion for delivering impact, I am able to politely and persistently execute on strategic PR initiatives that help build companies, raise executive profiles, and drive product adoption.

As a former journalist (CNN), I appreciate and understand the challenges facing reporters. I enjoy and take pride in cultivating media partnerships that produce informative, distinctive stories about companies, people, and products I am passionate about.

I also have significant experience with photography, video, and motion graphics to complement corporate, product, and community storytelling objectives.

*Snapshots of work: http://scr.bi/x3JgcR

Specialties

PR, media relations, corporate communications Advanced: Motion, Final Cut Pro, Photoshop Beginner: Illustrator

Work History

StartX 2011 - Present

Director of PR

Charged with PR strategy, execution, and education for StartX.

StartX is the Stanford student startup accelerator. Located in the heart of Silicon Valley and adjacent to the university, our mission is to help the best Stanford-affiliated entrepreneurs reach their potential as business leaders and innovators. The accelerator is a non-profit entity that does not take equity from founding teams.

- Create high level strategy and drive execution of StartX’s PR plan in support of the accelerator and 40+ portfolio companies. Began as a PR consultant for a StartX company. Advanced to current role, encompassing media, community, social media, and university outreach.
- Lead PR initiatives for StartX media and investor events. At Demo Day 2/12, invited press produced 12+ articles across a variety of outlets: CNET, IEEE Spectrum, MedCityNews, Patch, TechCrunch, Business Insider, 
KZSU FM, Xconomy, Health 2.0, SF Chronicle, GigaOm, etc.
Expand and strengthen media relationships leading to top tier placements: NBC, San Jose Mercury News, Business Insider, Stanford Daily, Patch, ABC, VentureBeat, Wired, Fast Company, San Jose Business Journal, Guardian, and Nikkei.
- Establish and grow media database of 350+ contacts over multiple verticals: technology, healthtech, education, science, and cleantech.
- Develop and implement best practices for crisis communications and brand protection
- Revamp organizational messaging and identify missed opportunities for corporate storytelling.
- Serve as point person to evaluate live video technology and produce live stream broadcasts.
- Provide continuous, on-the-job PR education and advice for StartX staff and founders. Design and conduct workshops.
- Source and coordinate external PR resources, including SHIFT and AOL.
Crowdbooster 2011 - 2010

PR Consultant

http://blog.crowdbooster.com/we-launch-today-and-its-just-the-beginning
Posterous 2010 - 2011

Product Marketing Contractor
Twitter 2010 - 2011

Communications/Support Contractor

Twitter Overview
http://scr.bi/hsA0CW
Ooyala 2007 - 2010

Marketing & PR Manager

Marketing
http://scr.bi/hW7JVo

PR
http://scr.bi/gN9Xvk
CNN 2000 - 2002

National Correspondent

Reporter Clips:
http://bit.ly/hZ7znu
Central Florida News 13 1997 - 2000

VideoJournalist

Education

Stanford