Jayme Kopke
Summary
Hamlet approaches B2B communications in an integrated way, combining multiple disciplines (direct marketing, advertising, branding, design, editorial contents etc.) to implement a well defined strategic path.
Specialties
Strategic analysis and planning, creative development and implementation of B2B communication projects. Advertising and direct marketing copywriting and creative direction. Speechwriting. Coordination of corporate editorial projects.Work History
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Hamlet B2B
2006 - Present
General Manager and Creative Director Hamlet - Comunicação de Marketing entre Empresas focuses on B2B Marketing Communication. Integrating all kinds of communications tools, from advertising through direct and online marketing to editorial content, it is committed to turning your professional audiences - corporate buyers, employees, investors, opinion-makers - into true supporters of your products, company or brand. |
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wunderman
1999 - 2004
creative director Responsible for DM communication for brands such as Ford, Land Rover, Galp, Oni and Ericsson, and for CRM programmes such as Unilever's Consigo. |
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bmz park
1998 - 1998
creative director |
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strat
1996 - 1998
creative director |
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Foote, Cone & Belding
1994 - 1996
copywriter - associate creative director As a copywriter in FCB Lisbon, created advertising for brands such as Super Bock, Nissan and ICEP |
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leo burnett lisbon
1992 - 1993
copywriter/ deputy creative director |
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SGB Propaganda
1986 - 1987
Copywriter |
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Tandem Comunicações
1984 - 1986
Copywriter |
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Universidade Federal Fluminense
1984 - 1985
Teacher |
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Colégio Pedro II
1983 - 1984
Teacher |
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Alliance Française
1982 - 1983
Teacher |
Education
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Universidade Federal Fluminense
1986
Licenciatura - Mestrado Letras |
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Centro Educacional de Niterói
1977
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